Is your shop showing the price the CMA expects?
Under the DMCC Act, the CMA can now fine shops directly for hidden delivery charges, fake discounts and misleading reviews. Paste your shop's address for a free check in about 30 seconds.
Example result
2 likely issues and 1 thing to check
candle shop · 9 Nov
Delivery charge left out of the price
Your wax melts are shown at £5.00, but delivery costs at least £3.99. Your shop says "Shipping calculated at checkout" instead of showing the total.
How to fix it
Show "£5.00 + £3.99 delivery = £8.99" next to the price, and include delivery in the basket total.
Automated risk warnings, not legal advice.
We checked 21 small UK Shopify shops in November 2026
20 of 21
showed prices and basket totals without the delivery charge
18 of 18
showing customer reviews had no review policy we could find
17 of 21
showed "was" prices they may be asked to prove
Why it matters now
Fines can reach £300,000 or 10% of global turnover, whichever is higher. The CMA no longer needs to go to court first.
April 2026
The AA is fined £4.2m
For leaving a £3 booking fee out of the price it advertised.
2 November 2026
The CMA writes to online retailers
The first price customers see should include any delivery fee they can't avoid, from product page to basket.
1 January 2027
New subscription rules start
Clear terms before sign-up, reminders before renewals and an easy way to cancel.
What we check
Delivery in the price
Whether product pages and the basket show the total, including delivery customers can't avoid.
Free delivery claims
Whether the minimum spend sits right next to "free delivery", not further down the page.
"Was" prices
How much of your range is on sale and how deep the discounts go. The app keeps dated proof of every price.
Reviews
Whether you have a review policy, and signs of rewarded or filtered reviews.
Countdown timers and "only 2 left"
Urgency apps and messages that must reflect a real deadline or real stock.
Paid extras and subscriptions
Extras added to the basket without asking, and readiness for the January 2027 subscription rules.
How it works
- 1
Paste your shop's address
No sign-up and no login for the free check.
- 2
We shop like a customer
We look at a product, add it to a basket, read your delivery rates and empty the basket again.
- 3
Fix it in a click
The Shopify app shows delivery-inclusive prices, writes your review policy and re-checks every week.
Pricing
Free check
£0
- All checks run on your shop
- Your top issue explained, with the fix
- Titles of everything else we found
Shopify app · coming early 2027 · planned price
£9 / month
- Full report with every fix
- One-click delivery-inclusive prices and review policy
- Dated proof of every price change
- Weekly re-checks and an email when something changes
Would you use the Fairtill app?
The Shopify app adds the full report, one-click fixes and weekly re-checks. It's coming in early 2027. One tap tells us whether to build it, and we store no personal details.
Anonymous: we only count the answers. Check back here in January, or find "Fairtill" in the Shopify App Store.